Final edits

The final edits of filming was completed today. Taking the focus groups feedback into consideration changes have been made, including all of their ideas/suggestions in order to make the video more successful.

Audience Feedback.

Audience feedback

Today we received feedback from a group of students. They had an opportunity to view the video and give feedback on twhat they had viewed. Overall they felt that the video was realistic and suited the style of video which Ed Sheeren would usually do. However they commented on some of the shots and that they could be changed, also slight improvement to the lip synching. Overall feedback was positive and they liked the ideas included such as the change between black and white then colour. Also the rewind effects and flow of the video. Getting audeince was important as improvements can be made in able to make it even better.