Case studies

Official Video- Little Bird

Final edits

The final edits of filming was completed today. Taking the focus groups feedback into consideration changes have been made, including all of their ideas/suggestions in order to make the video more successful.

Audience Feedback.

Audience feedback

Today we received feedback from a group of students. They had an opportunity to view the video and give feedback on twhat they had viewed. Overall they felt that the video was realistic and suited the style of video which Ed Sheeren would usually do. However they commented on some of the shots and that they could be changed, also slight improvement to the lip synching. Overall feedback was positive and they liked the ideas included such as the change between black and white then colour. Also the rewind effects and flow of the video. Getting audeince was important as improvements can be made in able to make it even better.

Completed Editing

All footage included and changes completed. Fellow classmates have seen snippets of the video throughout the editing process, enabling us to amend any changes. The video has a professional feel and suits the genre of music. It was important to make sure the video matched the artist and the type of song, we feel that has been achieved and the editing process being successful.    

Editing 5

Since addind extra footage, editing has been continued. Transitions have been included and colour effects have also been added such as black and white. The reason why black and white has been used is to represent the past memories so that it reduced confusion for the audience. The present moments were left in colour. To keep the video interesting and appealable fast re-winds were included.